Now it’s time to brainstorm creative ideas! This should be fun!
Guidelines:
- Think BIG!
- Have at least three ideas
- Throw away your first idea
- Base solutions on user need, benefit, pain point
- Focus on the defined goal (or change it)
How can you quickly come up with ideas?
Upstream
User
People
Simplify
Technology
Remove
Enhance (Improve)
Add
Market
Pastrami or Armpits
People
Audience
Simplify
Technologies
Remove
Add
Market
Improve
People
- How can you get other users involved?
- How can you amplify involvement of a secondary user or someone that helps the primary user?
Audience
Think in terms of user problems, we already discussed:
- Needs: What are the must-have, essential product solutions?