Now it’s time to brainstorm creative ideas! This should be fun!

Guidelines:

  1. Think BIG!
  2. Have at least three ideas
  3. Throw away your first idea
  4. Base solutions on user need, benefit, pain point
  5. Focus on the defined goal (or change it)

How can you quickly come up with ideas?


Upstream

User

People

Simplify

Technology

Remove

Enhance (Improve)

Add

Market

Pastrami or Armpits

People

Audience

Simplify

Technologies

Remove

Add

Market

Improve


People

Audience

Think in terms of user problems, we already discussed:

  1. Needs: What are the must-have, essential product solutions?